YouTube has evolved considerably since it was launched in 2005. In the initial years, people mostly used it to post cat videos and other random content. These days, the content on YouTube is far more comprehensive. From entertainment to knowledge, YouTube has something to offer for everyone. It has also become an important marketing tool for all kinds of business enterprises.
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Every day, people watch over a billion hours of content on YouTube. This is more content than watched on Netflix and Facebook combined. Here are a few ways you can boost your coverage on YouTube to help build your brand and business.
Produce Engaging Content
Paid marketing on YouTube certainly helps in making your content gain prominence. However, this will be of no use if the content itself is not good. The big challenge is to create content that will go viral. An effective way to do this is to make ‘how-to’ videos.
Engagement metrics tell how much your audience is invested in your content. There are several ways to gauge user engagement on YouTube. The best way to measure engagement is how many likes a video receives. Engagement can also be measured through the volume and type of comments on YouTube videos.
To create ‘how-to’ videos, you need to identify what knowledge your target audience is trying to seek. Once you know what they are looking for, produce content that will provide solutions to their problems. This is a fairly successful model for YouTube videos. Creating such videos will help your YouTube channel get loyal viewers.
Entice Viewers to Add Your Channel to Their Subscription List
Retaining existing clients is the best way to expand your business. The same applies to YouTube videos as well. It is far easier to retain existing viewers than to get new ones. It will be easier to convince them to see your videos than to ask for new channel subscribers.
Channel subscription increases the probability that people will watch your videos. The best way to get subscribers is to simply ask them. Include a call-to-action asking for your channel subscription at the beginning and ending of all your videos. If you don’t ask, the answer is always no.
You should also ask your viewers to click on the bell icon. This will allow them to get notified whenever you publish new content and will hence lead to an increase in the number of views on your videos.
Make Playlists to Maintain Engagement
According to YouTube, you are likely to perform well if you promote playlists on your channel. Playlists work best when they run on auto-play. When playlists are set on auto-play, it becomes difficult for users to distract themselves from those videos. Our loss aversion bias comes into play when we see videos on auto-play.
The feeling of discomfort stemming from losing something is a lot worse than the pleasure derived from gaining that same thing. For example, during gambling, you will feel miserable if you lose $100. If instead, you win $100, the magnitude of happiness will be less than the grief you will feel over losing $100.
Auto-play creates a situation where instead of thinking ‘Should I click on play to watch the next video?’, you are forced to think ‘Do I want to skip the next video by closing the YouTube app?’ It is a very subtle, yet powerful way to encourage users to continue watching your videos. If you consistently produce quality content, your subscribers will have no reason to not watch your videos. You can also leverage keywords through your playlist titles. This will help in boosting your search rankings on YouTube.
Summing Up
YouTube is the premier platform for creating and uploading video content. However, you need to have a concrete promotion strategy to effectively leverage your channel. We hope the aforementioned tips will help you launch a successful YouTube channel.
Before you dive deeper into your career as a YouTube marketer, make sure you are using a reliable internet connection like MetroNet.
